Blake Heidenreichtrategic Advisor - Transportation Electrification
Southern California Edison (SCE)
At Southern California Edison (SCE), Blake has spent the past four and a half years working in the Electrification Department on the Strategy & Program Development team focused on Transportation Electrification. Blake currently contributes to SCE's VGI strategy and the coordination between teams that are impacted by the projected growth of EV and VGI adoption. He leads three initiatives aimed at the integration of EVs into current pilots or the development of new programs / rates that will support customer participation in both V1G and V2G. Collaboration externally with aggregators, EVSEs, and OEMs has helped inform internal efforts that builds upon industry capabilities to enable and incentivize VGI for SCE's customers.
Prior to VGI, Blake lead the development at SCE of a program that had funding approved for over $50M to support the installation of charging stations at New Construction Multi-family sites through SCE's Charge Ready Light Duty program. Projects while on the strategy team have also included the initial development phases of additional charging station programs, research on TE, and the exploration of electrification opportunities outside of TE.
Prior to joining SCE, Blake gained experiences at Deloitte Consulting, Google, and entrepreneurial endeavors in both finance and the non-profit sectors. Blake's first professional experience in the EV industry was during an internship at Tesla. As a loyal Wolverine, his alma mater from undergrad and grad school at the University of Michigan has lead to his joy of college football. Originally from Southeastern Michigan, Blake now lives in Southern California and pursues his greatest hobby of traveling when appreciating life outside of work.